Exploring the Relationship Between Enjoying Car Content and Being Female

Are females who are interested in or enjoy content related to cars more common than people assume? Is being female associated with a particular pattern in how often someone seeks out, watches, or reads car-related content? When someone is female, how strongly does that correlate with enjoying car content compared with not enjoying it? For instance, perhaps exposure and social encouragement around automotive interests varies widely across individuals regardless of gender, making any link weaker than stereotypes suggest, or maybe certain communities and media niches make the association stronger for some groups. Understanding whether enjoying car-related content is meaningfully associated with being female can be important for challenging assumptions and for better representing audiences in automotive media and marketing.

We've analyzed data from a study on 240 people in the the U.S., which we've used to explore these questions. Study participants were asked to what extent they agree with the statement "I am interested in or enjoy content related to cars" and also if they identify as female.

Here are the results:

To further explore the relationship between these two items, you can explore the pages for either statement on PersonalityMap:

• I am interested in or enjoy content related to cars
• female

Or you can explore over 1 million human correlations spanning personality, demographics, behaviors and beliefs at PersonalityMap.io.