Exploring the Relationship Between Baby Boomer Identity and Caring for Nature

Are people who identify as Baby Boomers more likely to say that looking after the environment is important to them and that they want to care for nature? Within the Baby Boomer generation, how strongly is being a Baby Boomer associated with prioritizing environmental protection and nature care in everyday values and decisions? When someone is a Baby Boomer, does that tend to coincide with higher, lower, or similar levels of environmental concern compared with what they report about caring for nature? For instance, perhaps shared historical experiences during the Baby Boomer years—like the rise of modern environmental movements—shape how nature care is valued, or perhaps attitudes about the environment vary so widely within the generation that the link is weak. Understanding whether Baby Boomer identity aligns with caring for the environment can be important for making sense of how environmental values are distributed across generations.

We've analyzed data from a study on 1216 people in the the U.S., which we've used to explore these questions. Study participants were asked whether they agreed with the statement, "I am a Baby Boomer (I was born between 1946 and 1964)" and also to what extent they agree with the statement "Looking after the environment is important to me; to care for nature".

Here are the results:

To further explore the relationship between these two items, you can explore the pages for either statement on PersonalityMap:

• I am a Baby Boomer (I was born between 1946 and 1964)
• Looking after the environment is important to me; to care for nature

Or you can explore over 1 million human correlations spanning personality, demographics, behaviors and beliefs at PersonalityMap.io.